Ever feel like you’re always busy but never making real progress? You start a goal, get excited for a few days, then get distracted, overwhelmed, or lose motivation.

The problem? You’re spreading yourself too thin.

That’s where the 90/90/1 rule comes in—it’s a simple yet powerful strategy to achieve more in less time.


What is the 90/90/1 Rule?

The 90/90/1 rule was introduced by Robin Sharma, one of the world’s top leadership coaches. It’s a focus formula designed to help you make massive progress on your most important goal.

🔹 For the next 90 days…
🔹 Spend the first 90 minutes…
🔹 On your ONE most important goal.

That’s it. No distractions, no multitasking. Just pure focus on the thing that will bring you the biggest results.


Why This Rule Works Like Magic

Most people fail to reach their goals because they:
Juggle too many things at once.
Wait for motivation instead of building consistency.
Work on low-priority tasks instead of what really matters.

The 90/90/1 rule fixes this by forcing you to:
Prioritize the ONE thing that will change your life.
Work on it daily (no excuses).
Do it FIRST before distractions take over.

Simple formula, massive results.


How to Apply the 90/90/1 Rule (Step-by-Step Guide)

1. Choose Your ONE Game-Changer Goal

Pick the single most important goal that will have the biggest impact on your life.

💡 Examples:

  • If you’re a student: Master a high-income skill (e.g., coding, design, writing).
  • If you’re a freelancer: Get more high-paying clients.
  • If you’re building a business: Grow your sales or website traffic.

🚨 Rule: Only pick ONE goal. Not five. Not three. Just ONE.


2. Work on It for the First 90 Minutes of Your Day

The first 90 minutes of your day should be fully dedicated to your goal.

📌 Why the first 90 minutes?

  • Your mind is fresh & focused in the morning.
  • You get more done before distractions hit.
  • Your willpower is strongest at the start of the day.

No social media. No emails. No distractions. Just deep work on what matters most.


3. Repeat for 90 Days (No Breaks!)

🚀 90 days of focused action = Real, visible results.

If you stick to this, you’ll make more progress in 3 months than most people do in 2-3 years.


Bonus: How to Stick to the 90/90/1 Rule Without Failing

Block distractions: Keep your phone on airplane mode while working.
Use a timer: Set a 90-minute countdown and don’t stop until it hits zero.
Have a daily ritual: Same time, same place, every day.
Track progress: Keep a journal or use a simple checklist.
Reward yourself: Small wins = Small rewards = More motivation = Discipline.


Final Thought: One Rule to Change Everything

If you’ve been stuck, overwhelmed, or making slow progress, it’s time to try the 90/90/1 rule.

🎯 Choose ONE goal.
Dedicate 90 minutes every morning.
📅 Do it for 90 days straight.

Follow this, and you won’t just make progress—you’ll transform your life.


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